McDonald’s is turning to one of the most popular TV characters for its new “Wanna go to McDonald’s” FIFA World Cup global campaign.

The company is partnering with Jason Sudeikis to use Ted Lasso for what it’s calling its “largest global campaign to date.”

The social-first campaign marks the first time that more than 75 McDonald’s markets around the world have launched the same campaign at the same time.

The objective is to get McDonald’s World Cup fans to “rally together through a unifying activation while allowing them to experience the tournament in ways unique to their local cultures.”

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