Move over Barbie, there’s a new doll in town.

Toy Company Mattel, who came up with Barbies are now launching their the world’s first gender-neutral dolls.

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Why did the company decide to make these dolls? Senior Vice President of Mattel Fashion Doll Design, Kim Culmone shared that,

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels.”

The dolls are available in a few different skin tons and can be dressed up and styled over 100 ways.

TIME reminded us that these dolls don’t have the same Barbie-like characteristics. Each of the dolls show, “lips are not too full, the eyelashes not too long and fluttery, the jaw not too wide. There are no Barbie-like breasts or broad, Ken-like shoulders.”

Creatable World

In our world, dolls are as limitless as the kids who play with them. Introducing #CreatableWorld, a doll line designed to keep labels out and invite everyone in. #AllWelcomeShop now:

Posted by Mattel on Tuesday, September 24, 2019

We’re into this idea. It’s definitely a great way to break away from gender stereotypes and have kids just play with whatever kind of doll they want.

Is this a toy you would buy for the child in your life? 

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