Justin Bieber and YouTube are up to something, but we don’t quite know what it is yet.
YouTube’s chief business officer, Robert Kyncl announced on Thursday at the Google-owned video service was working on a partnership with the Biebs for a,
“Top-secret project premiering next year. It promises to be one of the most talked-about YouTube originals ever.”
This collaboration makes total sense. After all, the Canadian-born pop-star was “discovered” on the website and he actually also happens to be the most followed musician on YouTube with over 44 million subscribers to his channel, kidrauhl.