Justin Bieber and YouTube are up to something, but we don’t quite know what it is yet.

YouTube’s chief business officer, Robert Kyncl announced on Thursday at the Google-owned video service was working on a partnership with the Biebs for a,

“Top-secret project premiering next year. It promises to be one of the most talked-about YouTube originals ever.”

This collaboration makes total sense. After all, the Canadian-born pop-star was “discovered” on the website and he actually also happens to be the most followed musician on YouTube with over 44 million subscribers to his channel, kidrauhl.

What do you think the project will be? 

Story from Variety.com

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